Opportunities
Sponsorship and Programme Advertising Opportunities
Event Overview
The Llandudno Victorian Extravaganza was established in 1986 and operates each year during The May Day Bank Holiday Weekend.
The event is extremely popular with locals and tourists alike and generates footfall in the region of 250,000 and approximately £15M of revenue to the local economy.
As a not for profit limited company we depend on sponsorship and programme advertising from both local and regional supporters. For your information, I have outlined below what exposure you may expect from the various types of support.
The Victorian seaside resort of Llandudno plays host to The Llandudno Victorian Extravaganza each year over the May Bank Holiday.
2010 will be the 24rd Victorian Extravaganza and efforts have been made to ensure the Victorian theme is in keeping with previous years and indeed the heritage of the town.
Did you know that Llandudno has more listed buildings than any other seaside resort in The UK!
This event is popular with all ages especially families and enthusiasts.
Why not come along to see for yourself what it’s like to be a ‘Victorian’ for the weekend!
Sponsorship
Main Sponsor (Single Organisation)
• Headline sponsor of The Llandudno Extravaganza.
• High level exposure on all correspondence and merchandise (email, letterheads etc).
• Strategically placed banners around the town and on the entrance to the town prior to the event.
• Public Address in the main arena. “The 2010 Victorian Extravaganza is Sponsored By Your Company Name”
• Banner advertising on website homepage.
• Back cover of The Souvenir Programme plus logo and Company name on front cover.
• TV and Radio coverage locally nationally and internationally.
• A ride in a Victorian Charabanc for up to eight people.
• A traditional Victorian lunch or dinner in one of Llandudno’s Victorian Heritage Hotels.
Typical Investment £25,000
Primary Sponsor (Single Organisation)
• Primary sponsor of The Llandudno Extravaganza.
• Public Address in the Promenade Arena. “The 2010 Victorian Extravaganza Promenade Arena is Sponsored By Your Company Name”
• Primary exposure on Promenade Arena and theme specific website banners.
• Banner advertising on website subpages.
• Logo and company information on Sponsors page of website
• TV and Radio coverage locally nationally and internationally.
Typical Investment £10,000
Associate Sponsorship (8 Organisations)
• Supporting sponsor of The Extravaganza.
• Secondary level exposure on stage or arena specific banners.
• Public Address “The xxx stage/arena is sponsored by your company name”.
• Logo and company information on Sponsors page of website.
• Logo on each page of the website in the footer.
• Logo and company information on the sponsor’s page of The Souvenir Programme.
Typical Investment £1,500 per associate
Please note that it is the policy of The Llandudno Extravaganza not to promote more than one product type for Sponsors. For example one financial services, one retail, one travel, one food and beverage etc.
Programme Advertising
This year’s souvenir programme format will be A5 full colour throughout and will include a print run of 7,500 with an expected readership of 22,000.
The Llandudno Victorian Extravaganza website http://www.victorian-extravaganza.co.uk has recently been updated to accommodate large volumes of website traffic. In the two weeks running up to the 2009 event the website received 300,000 hits.
Programme Advertiser (Offering products or services useful during the event)
• Full Page £250 Basic Web Advert included*
• Half Page £125 Basic Web Advert included*
• Quarter Page £90 Basic Web Advert included*
*Please see below for definition of Basic Web Advert
Website Advertiser
(Offering products or services useful to the viewers of the website)
Comprehensive
Full page advert with logo, contact details (inc web link), 6 images and descriptive text
For the full year paid ‘up front’ £100
For the full year paid monthly £10 per month
Basic
Web Advert with line listing comprising of company name, address and contact number.
For the full year paid ‘up front’ £70
Please note that whilst it is the policy of The Llandudno Extravaganza not to promote more than one product type for Sponsors, we do not extend the same constraints for programme advertisers nor website adverts.
